While some may grumble about too much Swift, it’s been a milestone year for the “Lavender Haze” singer — one in which she hit her stride in seemingly every facet of her life. Her successes have been so layered — like the record-breaking tour being turned into the highest-grossing concert film of all time and potentially netting a Globe — that it truly feels like everything she touches turns to gold. All the while, she looks so comfortable wherever it is she’s standing — onstage in front of a sea of Swifties, on the red carpet premiering her film or off the clock, plus-one-ing in a Kansas City Chiefs luxury box.
Swifties, her loyal fanbase, showed up in force. As the tour kicked off in the U.S. in March, fans rocked special outfits, including Swiftie Dads with colorful friendship bracelets up to their elbows. They became participants in the show, making so much noise in Seattle it caused record-breaking seismic activity. It was estimated that the average U.S. concertgoer spent $1,300 to attend a show. Some fans traveled to different cities and booked hotels or Airbnbs. People who couldn’t get tickets showed up at arenas anyway to “Taylor-gate” outside. All of that pumped so much money into local economies that the Federal Reserve credited Swift for boosting the economy and “Taylornomics” became a thing.
This month, the tour crossed the $1 billion mark in earnings, setting a new record. Now international, with dates through 2024, it’s estimated to bring in double that over the span of the tour.
The “Eras Tour” was also turned into an epic, three-hour concert film released on Oct. 13. Savvy Swift, on the advice of her dad, cut out the middleman, releasing the film through AMC directly. It went on to become the highest-grossing concert film (among other records) and is nominated for a Golden Globe in the Cinematic and Box Office Achievement category.
To coincide with her birthday, the film — with bonus songs “Wildest Dreams,” “Long Live” and “The Archer” — is available to rent on Wednesday.
“When you say a relationship is public, that means I’m going to see him do what he loves, we’re showing up for each other, other people are there, and we don’t care,” she said, adding, “Life is short. Have adventures. Me locking myself away in my house for a lot of years — I’ll never get that time back.”
For his part, Kelce toldWSJ. Magazine of his “genius” partner in November: “The scrutiny she gets, how much she has a magnifying glass on her, every single day, paparazzi outside her house, outside every restaurant she goes to, after every flight she gets off, and she’s just living, enjoying life. When she acts like that I better not be the one acting all strange.”
Despite the unhappiness over that by, in her words, “a few dads, Brads, and Chads,” she’s rooting Kelce on at his games, looking A+ as usual in the luxury box with his fam, her old friends and some new ones. He’s done the same for her on her tour in Brazil. They’re down with PDA, here and abroad.
Especially noteworthy, however, is her alliance with Beyoncé, who also killed it this year on tour and with a concert film. They showed up for one another’s premieres, teaching young fans that lifting up other women is the way to go.
“There were so many stadium tours this summer, but the only ones that were compared were me and Beyoncé,” Swift told Time. “Clearly it’s very lucrative for the media and stan culture to pit two women against each other, even when those two artists in question refuse to participate in that discussion.”
Swift’s tour resumes in February and continues through December 2024. During that time it’s expected she’ll smash her current record, with the tour grossing over $2 billion. Every tour stop and new record will be covered in the news and be all over social media feeds.
So will the sightings of Kelce at her concerts, especially those at which she shouts him out in her lyrics or runs to kiss him. Ditto her support of him as far as the Chiefs go this season. Their dinner dates will be “papped” as well, and if their relationship flourishes to a new level, all bets will be off as far as the media coverage.
The Grammy Awards are Feb. 4 — and Swift has already made Grammy history with the most Song of the Year nominations. This year, “Anti-Hero” makes seven, but she’s also nabbed her sixth Album of the Year nomination for Midnights, leaving her tied with Barbra Streisand for the most nominations by a female artist in that category. She has six nominations in total — and her calendar is clear that day, so expect her to be there.
We’re also still waiting for two more album rerecordings: Taylor Swift (2006) and Reputation (2017). And that’s to say nothing about new music. While we seemingly got a glimpse into her split from Alwyn via her Midnights vault track “You’re Losing Me,” you know she’s going to go deep — and then bring us up to date with all her Kelce feels.
She’ll do it all with the new sensibility she’s acquired. After having been — in her words to Time — “raised up and down the flagpole of public opinion so many times in the last 20 years,” she’s come to a place where “I don’t have the time or bandwidth to get pressed about things that don’t matter” while also being “mentally tough enough” to deal with all the things that go along with superstardom “for the first time in my life.”